We worked with Garnier to transform their content strategy on social platforms, moving them from a product-based brand, to a mother brand with a distinct and ownable look and feel. We redefined the core values, colour palette and tone in order to design, art direct and photograph a range of content that brings to life the new identity. We raised engagement and followers in a matter of months, and helped communicate Garnier's core brand values to its audience in an engaging and refreshing way.