We worked with Glenmorangie to create a digital campaign, including film, social photography, editorial content and online advertorial to drive awareness and engagement for their collaboration with iconic eyewear brand, Finlay & Co. The two brands share a common ethos, of always going to great lengths to create the finest products possible, a philosophy known well to Glenmorangie - a brand who prides themselves on being unnecessarily well made.
Our key challenge was to re-imagine an identity for the collaboration and define key messaging that would resonate with both Finlay & Co and Glenmorangie consumers, showcasing the collaboration and driving home Glenmorangie's own brand position to a new audience. We developed the overarching idea – 'See Beyond the Cask' – which brings to life the idea of the carefully designed casks living on in the new form, a pair of Ltd Finlay & Co sunglasses. We invite consumers to see beyond, to the great lengths both brands go to in creating exceptional products.
MadWomen developed a brand new visual style that displayed both the heritage of Glenmorangie, and the chic & clean feel of Finlay & Co. Once this style was established we crafted a range of content that speaks to gentlemen beyond age and status, but to those who appreciate a lifestyle that is unnecessarily well made...